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LED Signs - The Secret to Increasing Sales That Your Marketing Expert Won't Tell You About

Hire a highly qualified advertising and marketing professional and you probably won't find yourself learning about signage. You'll probably hear about newspaper ads and TV or radio spots that many viewers will dismiss because they are outside of your target market. Maybe you'll hear about costly direct mail campaigns. Possibly some Internet options: pay per click ads, banners, search engine optimization. You probably won't hear about LED signs in spite of the significant and immediate impact that they are proven to have on the success of businesses. The Small Business Administration states, "signs are the most effective, yet least expensive form of advertising for the small business" and even goes as far as to state that "good signage can make the difference between the success and failure" of a business!

You may be wondering, why the big secret among marketing professionals? Failing to recognize the value of signage may be like failing to see the forest for the trees. Maybe signs are just too obvious for the marketing professionals to focus on. As the Five Man Electrical Band sang back in 1970, "sign, sign, everywhere a sign". Whatever the reasons, those who study business agree, a well designed, well utilized and well placed sign can be the most cost-effective valuable marketing tool your business can utilize. Even more importantly, business owners who utilize LED signs report results similar to the McDonald's Restaurant Owner who said, "On the first morning, we sold twice as many sausage biscuits by 9am than ever before!" or the South Carolina business owner who stated, "The first month was the best in our 13 year history!"

Can a sign really make that much of an impact on your business? You already have great products, competitive pricing and excellent customer service. Everyone who walks in finds this to be true. And that is the key! You probably took great care in selecting the location for your business. An LED sign will magnify the effect of that good decision. According to the SBA, the average business gets up to 50% of sales from signage, 85% from within 5 miles of their location. So everyone that you are paying to target with those print, TV and radio ads that lives outside of a 5 miles from your business are unlikely to become your customers! Meanwhile, LED signs attract attention, convey your messages in real time directly to your target audience - those who are passing by your location every day - and draw them into your location! Easily programmable, the signs can be changed at a moments notice, or programmed months in advance. The SBA likens LED signs to "having a sales person on the street, 24/7, 365 days a year."

So an LED sign will bring in more customers but will that convert to an increase in profits? According to the studies and the facts: Absolutely. The US Chamber of Commerce reports that business that make signage an integral part of their marketing see significantly more revenue than those who don't. The SBA states that outdoor LED signs specifically increase sales 15-150% at 10% the cost of other advertising. Beyond studies, let's talk about the facts. Listen to what some actual LED sign owners have to say about their LED signs. The Sayre Morning Times quotes business owner, Warren Croft of Croft Lumber stating, "Five minutes after the sign went up, a customer came in looking for an item we had advertised on the sign. He didn't know we sold it..." A Managing Partner of Sonic Restaurants in Louisiana posted the following comment during a Yahoo chat, "Since my LED was installed, my night time business has increased 20%." The owner of 8 McDonald's Restaurants in South Carolina credits LED signs with increasing sales 5 - 6% in two of his locations, equating to sales increases of $75,000 and $105,000. Needless to say, he is in the process of having LED signs installed in all 8 of his locations.

Now you know. Make a one time investment in a quality LED sign and you will see an immediate and significant return on your investment. Spread the word - you'll be the new marketing guru in the eyes of your colleagues!

To hear the complete McDonald's testimonial, click here: http://www.signsplusleds.com/gallery.htm and click on the photograph of the gentleman on the left side of the screen.

http://www.signsplusleds.com contains much more valuable information about LED signage including specifications, customer testimonials, LED Sign Leasing Programs, and more!

Kim Clark is the Director of Marketing and Advertising for Signs Plus - New Ideas, New Technology, Inc. Founded in 1988, Signs Plus is a leading national supplier of exterior signage to businesses, churches, schools and other non-profit organizations. Find out why over 11,000 organizations in all 50 states and beyond have chosen Signs Plus for their signage needs.