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Why Digital

Increase Revenues, Decrease Costs

The decision to go digital requires a change in the way an outdoor advertising company does business. Gone is the need to print faces, deliver them to a billboard site, mount them to the structure and repeat this process as faces are rotated around a market.

Going digital gives you the ability to now instantly change ads, rotate them from board to board (or present them simultaneously on multiple boards) and schedule multiple advertisers on one face. This is a quantum leap in technology that now gives outdoor advertising all of the same capabilities as other electronic media like TV, radio and internet - plus more!

Advertisers can now present ads by day-part, in conjunction with local, regional or national promotions, seasonally and even tied to specific events (imagine a retailer being able to offer championship merchandise within seconds of the local team winning the title!) Plus, you'll have another added benefit that traditional media cannot offer - a captive audience.

And even with the 5x or 10x revenue increases common with billboards that convert from static to digital, digital billboard CPM still remains one of the most affordable of all media.

Digital Outdoor is One of the Fastest Growing Media Markets

Given the segmentation of traditional media such as TV and radio, combined with declining audiences for print media, digital outdoor advertising is positioned to be one of the strongest growth segments in the advertising industry, outpaced only by online advertising.

According to PQ Media's Out-of Home-Media Forecast 2007-2011, the growth rate of alternative out-of-home media far exceeded that of the overall advertising industry as well as the total out-of-home media sector, which was one of the fastest-growing advertising sectors from 2001-2006. While the overall advertising industry expanded 6.4% in 2006, total out-of-home advertising increased 10.6% and spending on digital billboards and displays increased 55.4% in 2006 to $233.2 million, according to the report.

Give us a call today at 800-848-4262 today and we'll be glad to help you put the power of digital outdoor advertising to work for you!

Signs Plus offers LED Billboards that are long lasting and high performing, as well as solutions for managing a digital billboard.